Why do users switch from WordPress to Wix?

 WordPress is the most popular CMS to build your website, its used in more than 40% of the internet.

With WordPress you have a lot of freedom on almost every aspect, where you want to be hosted, what integrations do you want to use, which design is better for your website, external software to complement your business, custom coding , better support and more.
WordPress gives you a lot of options while being fairly easy to manage for a non technical person.

Wix is a more recent solution, with a simplistic approach to website builders.

It offers a different kind of packages to manage your website with a couple of clicks, from the hosting, all the way to the advertisement.
But all of this comes with the disadvantage of being restrictive on a lot of aspects, hosting, design, integrations and more are supervised by Wix. Its getting more support each day, but if you want a specialized solution or integration not supported, it can be difficult to implement it.

If you want an very easy interface and builer with some restrictions, Wix is for you. But if you need a more robust, widely use and freely option, WordPress is the solution.